Deckadence Boat Flooring Cost

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07-30-2015, 04:52 PM
My wife and I purchased a used 2014 X-30 in April. When we got the boat the carpet was stained and matted and it really didn't add to the look of our 'new' boat. We also keep it in the water and if we went out in the evening and got the carpet wet, it would still be wet the next day when we used it, so it was only a matter of time before it started getting funky.
We decided to go with deckadence flooring. I had seen/felt it a few times in other boats and really liked it, plus the fact that it doesn't get wet seemed great.
I purchased through Jims Marine Flooring, which was a great experience. Cost was around $1,500.
My overall experience has been very positive. We have spilled some adult beverages and the flooring never gets wet, stained, or sticky. food crumbs for the most part go through the floor, and the bigger pieces you pick out by hand, but really not that much. Sometimes there is a piece that gets lodged in there and you can't get out by hand, but by the end of the day it has usually worked itself through and is gone.
I picked up the mat and the underside is still clean, but there is a lot of dirt and crap on the fiberglass under the mat. I have not removed it at all in a month, so its probably time to take the flooring out and vacuum or wash down the fiberglass and re-install the mat. The mat itself still is spotless, but if I had access to a hose at the dock I would probably rinse it out.
It is nice on your feet although not very nice on more sensitive areas exposed skin. kneeling down on it to dig under the observers seat or put the drain plug in can be painful, and I would not want to lay down on it, or sit on it with exposed skin.
The logo looks awesome, and fit is fantastic. They do weld the logo in, so where the plastic is melted together at the seams, it is much stiffer than the rest of the floor. I have found that this softens over time and is now much less noticeable than when the flooring was new.
The flooring has gotten pretty hot on a couple occasions, but not any worse than the vinyl or everything else on those days... it has been an insanely warm summer here, upper 90's and low 100's. Certainly not as hot as the stock gray foam padding on the swim platform and walkthrough.
It stays in place very well, even towing at highway speeds, but I think I would still like the snaps on it to keep it in perfect position... it being shifted just a little bit drives me nuts, but I don't think anyone else notices it. I would not put it anywhere else on the boat without fastening it down somehow (swim platform).
The look and feel is a huge improvement... it really makes your boat feel more luxurious and people absolutely notice it.
I am sold on the flooring. No wet, no fading, no staining, plush on your feet, looks great. Way better than carpet. Not sure in comparison to Seadek, as I have not spent enough time on it to give it a thorough testing. Before and after pics attached.

FORT LAUDERDALE, Fla. — From a distance, it looks like carpeting; up close it looks like fuzzy no-slip matting. In practice, it’s a combination of both: a non-slip deck cover for boats.

The product, made by Fort Lauderdale, Fla.-based DECKadence Marine Flooring, is an anti-slip boat deck covering that doesn’t retain water. It’s the creation of Joel Bartlett, who calls himself the founder, inventor, director of development and COO for DECKadence. His wife, attorney Suzanne Weiss, takes care of the corporate end. They call the product DECKadence Marine Flooring, or DMF for short. Its proprietary backing is called Ribbit-Grip.

The company has fewer than 30 employees, but Bartlett says the sales network is rapidly growing throughout the U.S. and Canada and will soon expand to Europe.

Boating Industry: What is the genesis of this company and your product?
Joel Bartlett: “I conceived the company after I invented the product. I started in 2005 in the development stages, and then as I perfected the product the natural progression and success dictated that a company be born. I came up with not-so-creative name of “Boat Deck Cover” and my wife said, ‘No way … it’s got to be DECKadence’ and the name stuck. The frog logo represents the way our product grips to the deck (with a vinyl bubble mesh we call Ribbit-Grip) as well as the transformation it took to get us where we are today. I have a background in international business development, as well as mechanical and electrical engineering education, so I’m a perfect storm for innovation. I also have boating fever. We’ve already filed for two patents on the DECKadence Marine Products last year.”

BI: Tell us about the development process:
JB: “Many new products require years of development, time, effort and setback. DECKadence was no exception. The material on the surface had to be reengineered, softened and arranged to drain. UV stabilizers had to be increased and antimicrobial composites incorporated to get it right. Then the backing had to be redeveloped to meet the needs of the marine applications mainly to be able to drain, grip and sustain.”

BI: Why a flooring product?
JB: “There’s a huge void between carpet and hard coverings and we fill that void. DECKadence is as durable as PVC because it is PV and as soft as a plush carpet without the yucky carpet part. There’s nothing like our product on the market to date. As far back as I can remember I’ve always recognized the potential for a fast-drying, marine-rated nonslip un-carpet anti-fatigue type of deck coving. No one likes standing on a wet, moldy carpet and the next step up from there became what’s known now as imitation teak, and that’s too hard to and too hot to even stand on in direct sunlight. If PVC teak and carpet got together and had an offspring, it would look like DECKadence.”

BI: What is your distribution process — any growing pains?
JB: “I developed a product years ago that took off so fast I sold more than I could supply. It turned out to be a nightmare on a multitude of levels. I kept this in mind for this roll-out. Our distribution process is prepared to offer goods to our dealers fabricated or rolled. We will proceed with caution and focus on the marine trade related aftermarket industries first to get ‘wet behind the ears’ and then go forward. We have multiple fabrication facilities and stock in the East Coast, West Coast and Central U.S. as well as BC Canada. Consumers drive the sales and we want to be able to provide for all. OEMs are being approached this year but again with caution — we don’t want to take away the opportunity for the guys that already have a boat.”

Boat Marine Flooring

BI: What is your strategy for 2011?
JB: “In a nutshell stay focused and don’t grow too big too fast, service who you take on to the best of our ability and prepare to service the entire industry. National ad campaigns won’t take place until end of 2012, OEMs are in our ‘cross hairs’ but we are not approaching most at this time.”

BI: How are you educating consumers about your product?
JB: The Internet remains the single most instrumental tool we utilize for educating consumers. We have videos and a wealth of information on our website.”

Deckadence Boat Flooring Cost List

BI: And your marketing strategy?
JB: “This year we’re getting the kinks out; however, word of mouth is already spreading like wildfire and to date we have not placed one ad for the consumer. We want to be prepared to service everyone’s needs in a timely and professional manner and we are preparing to do so.”

BI: What new products are on the horizon?
JB: “Innovation is second nature to me. On the horizon you will see our all-new swim platform coverings, and dock covering alternatives as well as a low-profile version of our already popular DECKadence covering product.”

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